Why You Need a Mobile Responsive Website
- 80% of users used a mobile device to search the internet in 2019.
- 40% of holiday sales that traditionally came from a brick-and-mortar location now come via a mobile device.
- Customer conversion rates from a smartphone are up 64% compared to desktop conversion rates.
- 74% of people are likely to return to a website if it is optimized for mobile.
- Websites experience a 200% increase in conversion rate with enhanced UI/UX.
- 400% higher visit-to-lead conversions reported on websites with a “superior user experience”.
Get a FREE Project Plan and Scope Now
Responsive Website Design Features
According to a report from SimilarWeb, more than half of traffic to top websites in the U.S. came from mobile devices in 2015. It’s increasingly important for companies to have websites that render properly on smaller screens so that users don’t encounter distorted images or experience a sub-optimal website layout.
Faster Mobile Development at Lower Costs
Making one responsive website takes considerably less time than making a stand-alone mobile application in addition to a standard desktop website. Since time is money, responsive design naturally costs less than the alternative.
Higher Conversion Rates
Creating a consistent user experience across all devices is key to converting new customers. When users are deciding whether or not to subscribe to a service, they don’t want to be redirected to device-specific websites because the process often takes longer. Having a single secure website that looks professional on all platforms makes users less likely to get frustrated or turn to a competitor.
Easier Analytics Reporting
Knowing where traffic is coming from and how users interact with your website is necessary to make informed improvements. Managing multiple versions of a website requires developers to track users’ journeys through multiple conversion paths, funnels, and redirects. Google Analytics and similar tools now cater to responsive websites by condensing tracking and analytics into a single report.
Lower Maintenance Needs
Maintaining a separate mobile website requires additional testing and support. In contrast, responsive design uses standardized testing methodologies to ensure optimal layout on every screen. Having separate desktop and mobile websites also requires two content strategies, administrative interfaces, and design teams. Responsive design’s “one size fits all” approach means fewer headaches for developers, business owners, and consumers.
Responsive web design is becoming as important to search engine optimization as quality content. Stronger backlinks and better bounce rates translate into higher search rankings, but there’s an extra SEO benefit for mobile optimized sites. In 2015, Google Search started using the mobile-friendliness of your website to help determine your search engine ranking.
Studies show that mobile visitors tend to abandon web pages that take longer than three seconds to finish loading. If a website isn’t optimized for smartphones and tablets, it will also take more time to navigate, which can frustrate customers to a point of no return. Ensuring that your responsive website uses modern performance techniques such as caching and responsive image display will help improve your web page’s loading speed.
Improved Online Browsing Experience
First impressions are everything, so whether someone is visiting a website for the first time from their desktop or their smartphone, you want them to have a consistently positive experience. If visitors must do a lot of zooming, shrinking, and pinching their screens during their first visit, they’re likely to give up and try another website.
Lower Bounce Rates
A responsive and optimized mobile website provides a much better user experience for the visitor. it’s much more likely that they’ll stick around longer and explore different areas of your website. Alternatively, if your website isn’t responsive, it’s much harder to keep visitors engaged and more likely that they’ll bounce.
Improved Offline Browsing Experience
Now that many smartphones and tablets are HTML5 enabled, responsive web design benefits users by making it easier to continue viewing content within HTML5 web applications without an internet connection.
Increased traffic by nearly 200%.
District Clothing, a fashion basics retailer, was having a difficult time getting the brand recognition and traffic they deserved due to a highly competitive SEO landscape. They came to Coalition in hopes of bringing more traffic to their website and generating more revenue.
After designing and developing a new WordPress and Nexternal ecommerce website for them, we launched aggressive SEO and PPC campaigns that resulted in an increase in traffic to the brand’s website by nearly 200%. Their site ranked alongside major multinational brands in ideal search results, and their revenue increased in tandem with that growth.
Organic revenue increased by 631% in just six months.
Bare Performance, a nutritional supplement company, came to Coalition because they needed a new website that would rank at the top in search results.
Once we built their website and completed SEO work, organic revenue increased by 631% in just six months. Organic sessions increased by 147%, and overall revenue increased 104% from $192,000 to $391,000.
Increased revenue by 236.89% in just two months.
QSpray, a spray equipment specialist, came to Coalition for a new website and targeted SEO campaign. They needed to break into the digital market and trusted Coalition with the job.
After building their website, completing extensive SEO work, and launching their PPC campaign, we increased QSpray’s revenue by 263.89% in just two months. They saw impressive ROIs of 281.55%, 352.50%, and 513.74% in the following three months.
In comparison to the previous year, the site is attracting 89.36% more organic users.
Watch Warehouse, a discount watch dealer, came to us for a website redesign and multiple online marketing services in hopes of building a better web presence and increasing their revenue.
Once we designed their new website and optimized their PPC efforts, organic revenue increased by 169.11%, organic transactions increased by 128.89%, and their Google Ads campaigns showed an ROI of 2,257% with a spend of $7,235 generating $170,562.
Organic revenue grew by 820% during the first two years.
Peak Pilates, a cutting-edge fitness company, needed to stand out in a competitive market so they came to Coalition.
Once we completed their web design, an extensive SEO overhaul, and launched their PPC campaign, organic revenue grew by 820% during the first two years. They also experience a higher conversion rate through all search channels.
ROI grew to 248% on PPC spend
Krav Maga Worldwide, leaders in Krav Maga self-defense training classes, wanted to reach more users and increase class attendance. They came to Coalition for graphic design, SEO, WordPress, PPC, web design, and web development.
Through our web design, SEO, and PPC campaigns, they saw an increase of 248% in organic sessions and organic new users grew by 281%.
Key Aspects of Successful Responsive Website Design
An example of responsive website design is having a webpage that appropriately resizes itself to any handheld device. Search engines are ranking websites according to content quality as well as its relevance to the search query. These search engines may ignore or misinterpret certain website elements, causing serious harm to your website’s rankings and traffic. We aim to create better websites that constantly produce real benefits for all of our customers. Our team is constantly researching and working to stay ahead of the game on search engine algorithm trends and creating cutting-edge designs. Our goal is to get your website up to speed as quickly and painlessly as possible.
It can be surprising to see how your website’s conversion process can impact your users. The conversion process entails the strategies on your website to have a visitor purchase something. This process is frequently overlooked because sellers often ignore the perspective of their customers.
What Our Clients Are Saying
Choose the Right Responsive Website Design Services Company
Coalition Technologies is a responsive website design expert and specializes in these types of technical issues in order to give your website the results you want. Responsive website design has both basic and technical components, which we know how to manipulate to make your website stand above the rest. Coalition Technologies combines your design with search engine and conversion optimization to bring about the best results for your website.
As one of the world’s leading responsive website design companies, Coalition Technologies is the expert in getting your website’s design to a top-notch level. If your website makes it difficult to place an item in a shopping cart or has too many buttons to click before a purchase is made, customers are likely to get frustrated and leave your website before purchasing anything. Don’t allow these types of problems to negatively affect the success of your business.
Work with Coalition
If you want to future-proof your website and generate more revenue, contact us today. Our exceptional team of web designers and developers will review your website and provide you with an analysis, strategy, and timeline that includes a competitor strategy review for free. We can get you started immediately, so call us right now at (310) 827-3890.