Keyword Optimization

We make sure your keywords target high search volumes and low competition. This means finding a balance with keywords that are searched often and yet don’t have many other competitor results on SERPs. We create keywords that answer the fundamental questions a customer asks a search engine—a strategy that leads to higher keyword rankings and a lower bounce rate.

Social Media and Blogs

We add regular, fresh content to your social media and blog frequently, as this is a great way to interact with future customers and generate organic search results. These inbound marketing techniques give your website more authority. Social media creates a community and builds word of mouth, while blogs are opportunities for more keyword-rich content with backlinks across your site.

Write with Your Audience in Mind

Our team also optimizes for user intent with smart content, which is intelligently personalized to your customers’ needs. This approach ensures that your website organically directs people through key stages of buying decisions from researching to shopping, and ultimately, purchasing. One of the ways we do this is by incorporating strong calls to action (CTAs) that help guide customers to complete transactions, whether through referrals or online sales.

At Coalition Technologies, we can develop a nuanced understanding of your ideal customer, ensuring that the content we provide is both segmented and targeted to your customer’s needs. We never use black hat techniques like keyword stuffing, guaranteeing that your website will not be penalized by search engines.

Strategic Link Building

Building relationships with high-authority websites and getting inbound links passes “link juice” onto your website, especially if those websites have high domain authority. Our outreach team connects with relevant content creators and online influencers in your industry to publish high-quality content on third-party sites.

Among our suite of link building services is HARO, a tool that allows you to leverage your expertise within your industry in exchange for connections to prominent news and media outlets. Our team connects you with these outlets to create opportunities for their readers to be organically routed back to your website.