Pink Lily

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OVERVIEW

Pink Lily Boutique is an eCommerce store featuring fun, expressive women’s fashion. Two years ago, the company migrated from their old platform to BigCommerce. This coincided with the need for a beautiful, new website that was feature-rich and engaging with Pink Lily’s core customer base. This migration and redesign required the expertise of a team well-versed in web design, development, advertising, and marketing. When Pink Lily reached out to BigCommerce, Coalition Technologies was their top recommendation.

Services

  • Responsive web design
  • Customized BigCommerce template
  • SEO optimization
  • PPC and social media marketing

Switching to BigCommerce required equal prioritization on technical and aesthetic details. In addition to having a team manage their Google AdWords account, Pink Lily also needed a complete migration of data, products, customer lists, and email contacts. Coalition managed all of these tasks and signed Pink Lily onto a managed marketing plan which also included design, development, reporting, and marketing on a monthly basis.

THE RESULTS

Over only eleven months, Coalition helped Pink Lily achieve:

  • Increase in organic search revenue from $269k monthly to $386k
  • Grew PPC revenue from $525k monthly to $918k
  • Revenue from paid social media campaigns went from $59k monthly to $217k
  • Revenue of $2.5 million from the $100,000 worth of services
  • In 4 months, PPC efforts generated $792,500 in revenue from a spend of only $32,500

WHAT OUR CLIENT SAID

Pink Lily Boutique has consistently praised our work and our comprehensive, hands-on style of communication. Throughout this campaign, they have collaborated with everyone from our president to each developer and reporting analyst.

“We’ve been on the same managed marketing plan for over two full years now, and Coalition handles any type of request that we throw at them. They are currently in the middle of another website redesign since the current site is over two years old… They had a long list of satisfied customers that we could reference. They also delivered and met our goals each time we had a new project.”

Co-Founder and President of Pink Lily Boutique