Website Focus: Ecommerce
Website Platform: Custom Web App
Business Type: Business to Consumer
Client Industry: Sports & Outdoors
Case Summary: Find out how Coalition’s team helped a global brand re-establish itself as the industry leader in a new venue – organic and paid search. Now SEO & PPC are the top revenue driving channels for the entire company!
Read the challenge, our solution, and the result below
Spinning, the brand behind indoor cycling globally, was spending close to $.20 for every $1.00 of revenue that their pay-per-click campaign generated. After nearly losing money with the effort, Spinning turned to Coalition to manage their PPC and SEO.
Coalition revamped Spinning’s AdWords & Bing Ads campaigns, adding new ad groups, ads, keywords, and editing bids for each. We also offered consulting on landing pages and user experience for the Spinning.com site as well as worked with Spinning’s team to implement a laundry list of necessary SEO fixes.
Ninety days later, Spinning’s revenue from PPC was up 18% and their CPA (cost per acquisition) was down by 50%. That meant they were spending far less to get more revenue. Our initial improvements netted them a quarter of a million dollars in additional profit in the first year we managed their campaigns. Coalition’s PPC campaigns generated $6,000,000 in revenue in three years. The SEO campaigns have shown even better revenue results. Spinning’s average monthly revenue reached $300,000 and organic users increased by 43% versus the previous year.