Web Design Creative Brief Step 1 of 4 25% Project SummaryGeneral Project OverviewHiddenClient Email HiddenDS Email What is the basic overview of the project? Briefly include background information if relevant.What is the primary goal of the new site? What are the secondary goals of the new site? What are the long-term goals?Audience ProfileWho are your target audience members?Who is your target user? Think in terms of occupation, age range, gender, and online habits.What is a typical task that user might perform on your new site? For example: register, log-on, search for information, buy a specific product, send an email address, call for more information, etc. Perception, Tone, GuidelinesHow do you want your audience to respond to you?Does your audience report issues or confusion with your current site? Where are the main issues?Does your audience leave positive reviews for your company or website? What kind of things do they value?What adjectives describe the way the website & company should be perceived?List 2-5 websites you like with regards to the color, texture, patterns, shapes, & layout.List 2-5 websites you do not like. Describe why you do not like them with regards to the colors, texture, patterns, shapes, & layout.Style guides - do you currently have a brand that our designer should follow in the new site? Perception, Tone, GuidelinesHow do you want your audience to respond to you?What are some colors or styles you have considered for your new website?Competitive PositioningHow are you different in your industry & how can you grow?Who are your competitors? Where do you fall amongst them in terms of industry perception?How is your company or your web presence different from your competition?How does your customer perceive you to be different from the competition?What plans do you have to make yourself more competitive? Targeted Message / Additional InfoProvide a single sentence or word that will thoroughly describe the new website after it has been launched.Provide any additional information that may be relevant.
