Website clicks campaigns: Designed to generate additional traffic to your website, these will most commonly take the form of “website cards” with an image, a strong call to action, and a link to your website.

Followers campaigns: If you’re looking to build an audience then follower-based campaigns are the natural choice. This means your account will be promoted as a suggestion of “who to follow”. It’s good for fresh accounts, but the CPA for new followers can be high.

Engagement campaigns: Want to create a buzz and get people sharing your content? Promote your tweet so it reaches more people. Promoted Tweets appear in timelines, on profile pages, and on tweet detail pages.

Mobile App promotion: If you want to boost downloads of your App, the mobile audience on Twitter can be priceless. Research Now Mobile App research claimed in 2015 that Twitter users will use 24% more apps in a day than the average smartphone owner.

Lead generation cards: These cards give users the option to provide you their name and email address within Twitter in exchange for a discount, download, or to sign up for your email newsletter.

Revenue: Using keyword and audience targeting campaigns drive sales while creating trends.