See how Coalition helped Pink Lily earn
$2,500,000 on $100,000 in services in less than a year.
overview
This fashion boutique came to Coalition because although they had a social media following, they were not seeing the revenue results they were looking for. We took over full online marketing including web development, Search Engine Optimization (SEO), Pay Per Click (PPC), paid social media, and email marketing. In their first year with us, this fashion retailer generated $2.5 million in revenue while spending only $100,000 on our services.
Services:
- Responsive web design
- Custom BigCommerce Theme
- SEO optimization
- PPC and social media marketing
$26,000,000+ total revenue
500,000+ online orders
38,000+ keyword rankings
1250% ROAS over 3 years
In January of 2016, Coalition took over full online marketing for Pink Lily, including web development, SEO, PPC, social media consulting, and email marketing. We began by addressing major issues with their site including page load speed and mobile optimization. We also helped them move successfully to a new domain name and cleared up negative SEO indicators associated with the new domain to keep their revenue up.
THE RESULTS
Over only eleven months, Coalition helped Pink Lily achieve:
- Increase in organic search revenue from $269k monthly to $386k
- Grew PPC revenue from $525k monthly to $918k
- Revenue from paid social media campaigns went from $59k monthly to $217k
- Revenue of $2.5 million from the $100,000 worth of services
- In 4 months, PPC efforts generated $792,500 in revenue from a spend of only $32,500
WHAT OUR CLIENT SAID
Pink Lily Boutique has consistently praised our work and our comprehensive, hands-on style of communication. Throughout this campaign, they have collaborated with everyone from our president to each developer and reporting analyst.
“We’ve been on the same managed marketing plan for over two full years now, and Coalition handles any type of request that we throw at them. They are currently in the middle of another website redesign since the current site is over two years old… They had a long list of satisfied customers that we could reference. They also delivered and met our goals each time we had a new project.”
Co-Founder and President of Pink Lily Boutique
