Coalition Technologies is an Innovative Cannabis SEO Company

Recognizing the trend towards legalization, many digital marketing agencies are quickly trying to catch up and get in on ‘the green rush.’ Many of them are advertising their services to cannabis and CBD companies without a portfolio of work in the field.

For instance, if SEO firms do not carefully understand the regional atmosphere and regulations surrounding cannabis, they could erroneously choose keywords that lose valuable traffic and leads. Even worse, cannabis companies could be shut down if local governments, national authorities, and even payment processors disagree with their marketing techniques.

Unfortunately, these companies do not have the experience to navigate the volatile marketplace of shifting state and federal regulations on cannabis. The SEO tactics that might work for traditional ecommerce stores could suffer if thoughtlessly applied to brands in this industry.