Dr Dale’s Wellness Center
Client: Dr Dale’s Wellness Center
Website Focus: Ecommerce, Lead Generation
Website Platform: WordPress
Business Type: Business to Consumer
Client Industry: Health & Beauty, Medical
Case Summary: This licensed homeopathic doctor offers alternative medical services to patients. She offers supplements, diagnostic kits, and reading materials to those who wish to follow this line of treatment. Her wide variety of products are available to all through her website, and she wanted to get the word out to help as many people as she could.
Read the challenge, our solution, and the result below
Challenge
Dr. Dale came to Coalition looking to promote her wellness institute and her products. Coalition provided her with SEO and PPC services to help her reach a wider audience.
Solution
Coalition began the SEO process by reviewing Dr. Dale’s old site. We found and fixed 404 errors, robots.txt code that was out of date, updated the XML sitemap, optimized page speed, and regained link value. We also launched a PPC campaign using targeted keyword research.
Result
After only one month, sessions have risen by 117.31%, the bounce rate has improved by 22.50%, and the average session duration has increased by 68.77%. The average user now spends over eight minutes when browsing the website. In addition, organic transactions increased a considerable 69.23% leading to a 87.76% increase in revenue.
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