KING’s Pipe

Client: KING’s Pipe

URL: www.kings-pipe.com

Website Focus: Ecommerce

Website Platform: Shopify

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: Tobacco / Ecigarettes, Vices

Case Summary: This smoking store offers high quality bongs, vaporizers, and smoking accessories. After 4 months with us, compared to last year, organic revenue has increased by 97% and organic traffic has increased by 46%.

Read the challenge, our solution, and the result below

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Challenge

KING’s Pipe came to us looking to gain more organic traffic, raise their conversion rate, and ultimately increase their organic sales. They also especially wanted to focus on their “weak” copy – as it originally had been written by a non-English speaker.

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Solution

Some of the work we have done so far includes writing strong optimized copy, obtaining online PR articles, and reworking the homepage to be more user friendly. We also fixed issues with their social icons, fixed redirect issues, and optimized the headers on their category pages.

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Result

After working with us for 4 months, compared to last year, organic sessions have increased by 46% and organic new users have increased by 50%. In the same time period, organic transactions have increased by 58%, and organic revenue has increased 97%.

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