Royal Egyptian Bedding
Client: Royal Egyptian Bedding
URL: www.royalegyptianbedding.com
Website Focus: Ecommerce
Website Platform: Shopify
Services Provided: SEO, Web Design, Web Development
Business Type: Business to Consumer
Client Industry: Home & Garden
Case Summary: This website offers luxury sheets at affordable prices by manufacturing in-house. After our migration and SEO work, they have seen a 138% increase in yearly organic revenue with organic traffic up by 87%.
Read the challenge, our solution, and the result below
Challenge
After starting on eBay over a decade ago, Royal Egyptian bedding came to us to help them scale their business how they wanted to. Their focus was on increasing organic traffic instead of relying on PPC only as a way to get customers to their site. They were facing some unique challenges such as the market being slow and importing prices doubling.
Solution
We designed and developed a website for Royal Egyptian Bedding that included migrating from Volusion to Shopify. We made sure to set up promotional tools, email capabilities, and international shipping methods to support what they wanted to see their business grow into. We have also written optimized copy and obtained online PR link opportunities as part of our SEO campaign.
Result
Comparing year over year data after we completed the migration, this bedding company has seen a 138% increase in organic revenue with transactions increasing by 122%. Organic traffic is up by 87% in this same time period with new users increasing by 87%. Overall revenue has increased by 68% from $65k last year to $109k this year.
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