StayLit Design

Client: StayLit Design

URL: www.staylitdesign.com

Website Focus: Ecommerce

Website Platform: Shopify

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: Shopping, Tobacco / Ecigarettes, Vices

Case Summary: This custom vape wrap company offers their customers customization as well as free shipping on their products. Year over year their organic revenue has increased by 436% and overall revenue has increased by 539%.

Read the challenge, our solution, and the result below

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Challenge

StayLit faced an unusual challenge as vape pens and batteries were banned on Etsy, which used to be their main source of revenue. They knew they needed to put more work into their individual ecommerce site, so they brought us on. Specifically, they wanted us to increase organic traffic and resolve issues on the site to drive sales.

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Solution

We have written optimized copy, written and procured PR articles, and fixed H1 tags. We also completed many client requests such as adding photos to search results on Google, created a discrete shipping icon, and resized banners.

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Result

Organic sessions increased 836% when compared to last year, from 7,546 to 70,617 organic sessions. Organic new users also improved, increasing 664%. During this time, the site received 1,134% more sessions than last year, for a total of 125,269. There were 76,263 first-time visitors this year 987% more than last year. Organic revenue has increased by 436%, this year with organic revenue of $43k and the organic transactions have increased by 355%. Overall revenue has increased by 539% since last year, for a total revenue of $63k with overall transactions increasing by 447%.

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