Swords of Northshire

Client: Swords of Northshire

URL: www.swordsofnorthshire.com

Website Focus: Ecommerce

Services Provided: SEO

Business Type: Business to Consumer

Client Industry: Gifts, Hobbies & Leisure

Case Summary: This sword company offers custom swords and weapons. They specialize in Japanese samurai swords such as the Katana and Wakizashi. After one year with us, their organic traffic is up 107% and organic revenue has increased by 82% from $231k last year to $420k this year.

Read the challenge, our solution, and the result below

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Challenge

After working with other SEO companies in the past, Swords of Northshire came to us with great rankings, but a lot of site problems. Their platform is out of date and page load speeds were incredibly low. They came to us wanting to improve their rankings even more, see more revenue, and eventually help them improve their site to be even more successful.

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Solution

To achieve these goals, we have written optimized copy, created multiple opportunities for PR articles that are now published, and fixed GSC product issues. We have also worked to improve page load speeds, implemented schema markups, and improved the home page banner.

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Result

Comparing this year to last year, organic traffic is up 107% with new users increasing 110%. All traffic has increased by 87%. Organic revenue has increased by 82%, from $231k last year to $420k this year. All revenue is up by 43%, increasing from $434k last year to $621 this year.

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