Tangerine NYC

Client: Tangerine NYC

Website Focus: Ecommerce

Website Platform: Shopify

Services Provided: PPC, SEO

Business Type: Business to Consumer

Client Industry: Fashion, Shopping

Case Summary: This vibrant and stylish women’s clothing company turned to Coalition after a series of bad experiences with other SEO companies. Read on to learn how Coaltion drove organic traffic to their site.

Read the challenge, our solution, and the result below

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Challenge

Ejaz, owner and founder of a stylish, modern women’s clothing company, had bad experiences with prior SEO companies mishandling his PPC campaign and as a result he saw site traffic plummet. He signed with Coalition in order to have a quality, competent SEO team guide him.

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Solution

We implemented many SEO and PPC improvements, including updating the site’s internal links, optimizing the blog, building high authority links through a number of outlets, creating optimized copy for the site, and setting up and launching a Facebook remarketing campaign within Adwords.

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Result

Throughout the campaign, our team continued to generate steady organic and new user growth. In the second month of the campaign, the site received a total of 1,463 sessions, with 1,085 (74.16%) of these coming from new visitors. Organic search came to be the channel that generate the most traffic.

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