TRUE linkswear

Challenge

We had the opportunity to work with TRUE linkswear beginning in late 2011. A startup company at just over one-and-a-half years old, TRUE was revolutionizing the very traditional golf footwear market with an innovative product oriented around style and comfort. Their previous e-commerce site was built for a startup company: easy to use, limited feature set, with the goal of having a platform ready for consumers as quickly as possible. Now that the brand had matured and its reputation had spread, they needed a more powerful e-commerce platform to carry them into the next decade.

Solution

Coalition came on board early and addressed a number of issues overlooked by the other agencies bidding on the project. By providing a comprehensive strategy ranging from site design and development, to search, social, email, and on into mobile, TRUE found its chosen provider. The new TRUE linkswear site, built on a Magento platform, features a host of impressive features and has automated the company’s direct-to-consumer fulfillment processes. Additionally, the site allows TRUE to engage new courses, professionals, and pro shops on their own terms with specialized customer group structures and features.