Yard Sale Radar

Challenge

While there are other yard sale listing sites, Anthony found these to be cluttered and difficult to use. He wanted to build a streamlined, app-like website that made posting and advertising yard sales easy and clear. While Anthony had worked as a successful electrician for many years, he was new to operating a website and doing business in the digital space. CT’s challenge was to launch the website and draw in new customers through SEO and PPC marketing.

Solution

Coalition built a simple yet effective website, which allowed users to view and post yard sales in only a few easy steps. We considered search visibility from the start, and wrote optimized copy to draw in new users. We began collecting user emails for email marketing through an online newsletter. Finally, we launched Google and Facebook ad campaigns to get the word out about the new site.