Electro Rent

Client: Electro Rent

URL: www.electrorent.com

Website Focus: Lead Generation

Website Platform: Custom Website

Services Provided: SEO, Web Development

Business Type: Business to Business

Client Industry: Business & Industrial

Case Summary: How does a large electronic test equipment rental company generate more traffic and leads through their site? With a team like Coalition’s strong SEO strategies in place.

Read the challenge, our solution, and the result below

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Challenge

An electronic test equipment company originally came to Coalition for web development work on their site. They were so happy with the work they returned a year later to begin an SEO campaign with us. Their goals included increasing leads through the site and driving organic traffic.

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Solution

Coalition has updated the canonical URLS on the site to fix any duplicate content, implemented a site wide redirect to HTTPS, inserted microformats on the site, created optimized category page copy and metadata, and fixed the site’s redirect issues. As a result of the increasing optimized copy being published to the site, the client is seeing greater site traffic.

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Result

In a period of four months, organic traffic increased by 20.29%, from 7,240 organic sessions in October 2016 to 8,709 organic sessions in February 2017, new organic users grew by 10.66%, from 6,145 in October 2016 to 6,800 in February 2017, and organic request quote submissions have increased by 42.31%, rising from 26 in October 2016 to 37 in February 2017.

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